The Creative & Store Design department consists of:
Distinctive retail concepts are developed with both external design agencies and in-house designers. As a result, brands love to participate in showing their products to their full advantage so employees and customers feel inspired.
This department translates the de Bijenkorf campaigns visually to the store windows and inspiration/experience in the stores. With the aim of surprising our guests, attracting their attention and inspiring them to purchase.
Works daily on the inspiration of de Bijenkorf, through research in the social field and trend level, and then translate this into relevant topics. In addition, Creative Office curates collaborations with artists through Room on the Roof, de Bijenkorf's artist in residence program.
The internal graphic studio is responsible for the visual identity of de Bijenkorf, including graphic design, DTP, animation, art direction and monitoring the corporate identity across all channels.
A dynamic place infused with design, where you are involved in projects from idea to implementation. We are innovative with a long-term vision. And therefore choose for sustainable materials and methods as much as possible. Everything to make de Bijenkorf the most inspiring store for our guests, now and in the future.