The Marketing & Communication department consists of four specialized teams that work together:
PR & Media
Responsible for PR, influencer marketing, lending and product placement, sponsoring, local and national (brand) events in the stores, internal communication, copy for internal, external media and local marketing.
Digital Content team
Responsible for dynamic planning of all commercial activities, content creation and management for the website, the app, e-mails, social media and commercial management of brand partnerships.
Responsible for the development and execution of marketing campaigns at national and international level, and de Bijenkorf magazine.
CRM & Insights
Responsible for market research, customer panels, Privilege Membership and data analysis.