Mission & Values

Our mission is to be the most inspiring, surprising and creative department store in the Netherlands, where everyone is special.

This mission is our guide in everything we do for our buildings, brands, events and communication - and therefore also for our employees. From that perspective, we have seven values, which all form the DNA of the Bijenkorf.

Passion for the guest

Our customers are our guests. In everything we do we make them feel that they are special, and that nothing is too much for us to exceed their expectations.

Sustainability

We care about people, animals and the environment and demand positive change from ourselves and our suppliers. So we take serious steps towards sustainability. And we are not afraid to play a pioneering role in this.

Open to change

We are curious, always want to learn, and see opportunities and possibilities everywhere. So we are always open to new ideas and insights.

Continuous renewal

We stimulate your imagination and your senses. By looking ahead, claiming authority and above all: showing courage. This is how we arrive at the top position in the dynamic world of retail.

Taking responsibility

Everyone at de Bijenkorf knows they are part of a larger whole and takes his or her responsibility in this for our mission and for our guests.

Collaboration

All our employees have their own expertise. If you bring that all together, it is precisely what makes de Bijenkorf great. We work together to create the best shopping experience for our guests.

Respect each individual

Everything we do, we do on the basis of equality and trust. We treat our guests and each other with an open mind and respect.

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