Online Conversion Specialist E-commerce in Amsterdam - Servicekantoor

As an Online Conversion Specialist you are responsible for increasing findability as well as the display of products in such a way that it stimulates interest and improves user experience & conversion on

About the position of Online Conversion Specialist

Within de Bijenkorf our E-commerce team is the youngest and fastest growing department. Within this department a team of 140 digital natives work together on the further growth and professionalization of our digital services. In 2009 we opened our completely renewed webshop and now has become one of the largest webshops in the Netherlands. In 2015 we successfully launched our Belgian webshop, since 2019 we are servicing German customers, and this year went live.

We are currently looking to add an Online Conversion Specialist to our growing team. In this role you are responsible for increasing findability as well as the display of products within categories in such a way that it stimulates interest and improves user experience & conversion on

Your main responsibilities

  • Responsible for optimizing the costumer journey of by improving navigation/product information architecture;
  • Optimize commercial focus on landing pages to fulfil the needs of our visitors;
  • Improve, manage & implement the navigation structure and product information architecture to optimize the customer journey and conversion;
  • Responsible for increasing AOV by using different techniques, including cross- and upsell and product sortings;
  • Setup, conduct and analyse A/B tests;
  • Evaluate effectiveness of conversion optimization and make proposals to continuously improve results;
  • Analyze trends on customer & buying behavior and share findings & opportunities with stakeholders;
  • Work closely with the UX Manager and Product Owners;
  • Works closely together with SEO and SEA Marketeers to optimize high traffic, low converting pages.

Desired skills and experience

  • Fluent in English and Dutch, both written and spoken;
  • A Bachelor/Master degree in a relevant field;
  • 2-4 years of relevant e-commerce experience;
  • Deep knowledge of online merchandising techniques;
  • Knowledge of merchandising tooling; Fredhopper, AEM, etc;
  • Experienced with web analytics tools as Google Analytics;
  • Excellent analytical skills;
  • Strong experience with digital environments and usability;
  • Affinity with (luxury) fashion brands & online retail;
  • Commercially focused;
  • Data-driven;
  • Strong knowledge of latest online technologies, industry and competitive landscape.

What we offer

  • A fun and creative working environment;
  • An attractive work package and a market conforming salary;
  • Pension contribution;
  • Collective health insurance;
  • 30 days leave;
  • A profit share and variable bonus based on both de Bijenkorf’s results and personal performance;
  • An employee discount on products purchased in our stores or webshop.


De Bijenkorf has seven values that are an important part of the DNA of our employees:
  • passion for guests
  • continuously innovative
  • take responsibility
  • collaborate
  • open to change
  • respect every individual
  • acting sustainably
The values are an important part of the interviews for all vacancies within our organization.

What does de Bijenkorf have to offer

De Bijenkorf offers excellent, competitive primary terms of employment, supplemented by an extensive package of secondary employment terms. In addition, we offer a variety of development and growth opportunities, including for young talent, professionals and prospective managers.

step 1
Upload CV + Motivation
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1st Interview
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Case assignment
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Assessment & 2nd Interview
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Terms of Conditions

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